conference, networking, posters, presentations, research, Uncategorized

Psychology shows that bras are more attention-grabbing than maps



Eurgh, I am SOOOO jetlagged! I have conference blog number ? to write but my brain is just not cooperating right now. Plus this is apparently the one week of the year when England decides to imitate the weather of Singapore.

So I’m just going to link to my conference posters. I had a bunch of interesting conversations about both posters, but it was noticeable that the Running Commentary study one attracted a lot more attention than my Resolve to Walk study one. I *think* this might be related to the colourful photo I used of a woman wearing a bright pink bra (over her clothes, I wasn’t aiming for the lingerie ad look!), whereas people said they thought the map on my Resolve to Walk poster was attractive but fewer people came and talked to me about it. Take-home message: depressingly, sex does indeed sell…

Anyway, here is the Running Commentary poster, I called it ‘Accentuate the positive: how beginner running groups manage affective responses to exercise’, you can enlarge it by clicking here. The concept behind this poster came less from the thematic analysis itself than from my ponderings over what sort of things were different in an outdoor, group exercise context compared with an individual exercising in a lab. And one thing which really leapt out at me when observing the groups and listening to the audio recordings was a real sense of group positivity which is obviously missing from an individual exercising alone. As well as using my field notes and analysing the transcripts, I also looked at the themes which I’d drawn out which implied some sort of positive emotion and/or emotion regulation. There were more themes than I could fit into the poster, so this is very much a work in progress, in particular in future work on this I would like to look at the role of reappraisal as an affect regulation strategy, as there is research suggesting that it is an important strategy, along with distraction (Augustine and Hemenover, 2009; Rose and Parfitt, 2010).

Accentuate the positive final 05JUN17


My second poster was from my Resolve to Walk study, and squeezed in some mixed methods results on the main question of my PhD: does how people feel during exercise relate to their future physical activity behaviour in real life (not laboratory) situations? The answer from my quantitative analyses seems to suggest it doesn’t, which is counter-intuitive but I had some ideas about why the context here was important (which is why it is really useful to use mixed methods to dig into this context). Although my finding was counterintuitive, I also think it makes sense: most people feel better during walking, yet people tend not to walk if they can possibly avoid it (this is fundamentally why there is so much research on physical activity, after all!). Although the results of interventions seem to show that how people feel during walking on a treadmill is related to their future physical activity levels, going for a walk outdoors during your lunch hour doesn’t seem to be similarly related. I speculated that there might be an effect that people feel much better during an outdoor walk compared with a treadmill walk. I actually have an interesting graph showing the trends in affective responses during walking in different environments from a load of different studies, but unfortunately there wasn’t space to squeeze this into my poster. The take-home from the graph though is that people feel considerably better during outdoor walking compared with on a treadmill, with one study actually showing a decline in affective response when walking on a treadmill. This is slightly complicated by studies using participants of different activity levels, but fundamentally it just seems to feel more pleasant walking outdoors (I know, shocking, right?) There are also some alternative explanations for my results, such as a lack of power compared with other studies, the self-report nature of the measures at 6 months and perhaps the nature of the study itself (being a more naturalistic sort of field study rather than a formal intervention).

From my qualitative interviews with participants, a number of reasons for walking or not walking emerged. Interestingly, many of these seem to map onto walking domains, dimensions and correlates from Paul Kelly’s paper, suggesting that the multi-dimensional nature of walking is not just an issue for physical activity researchers, but also for participants themselves. It seems as if the meanings behind walking had participants confused when it came to setting and meeting walking goals, because there are so many different aspects and types of walking.

So here is the second poster, the map is from a Strava route I made (I asked participants to use the Strava app on their phones to log their walking) and again my thoughts on this poster are at a very preliminary stage. Click here for an expanded version of the poster!

post office poster final

Any comments or questions on either poster would be extremely welcome 🙂




  1. Genusfotografen ( & Wikimedia Sverige ( [CC BY-SA 4.0 (

2. By AM048E (Ordnance Survey) [CC0], via Wikimedia Commons


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s